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THRIVE hoop from the Hello! Hooray! embroidery membership

Come and join my new Embroidery Membership on Substack

30 January 2024 /

Come and join my new Embroidery Membership on Substack – today is the launch day and I’m so excited to have this new space for my work! I started this blog in 2012, and I had no idea back then where my creativity and writing would take me. I just wanted to make stuff and…

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My Studio Dariolina Mural | Hello! Hooray!

My Studio Dariolina mural

27 September 2023 /

The hardest thing about leaving my studio by far was having to paint over my Studio Dariolina mural that was the main feature of the workshop room. Designed by my wonderful friend and partner-in-craft, Daria, it is something that means so much to us. We were absolutely heartbroken to be honest!

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Ice cream hoops for Love Embroidery

Ice cream hoops for Love Embroidery

30 July 2022 /

It was a pleasure to stitch these fun, textural ice cream hoops for Love Embroidery Magazine! It’s the perfect summer project.

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Bundle of Joy by Mollie Johanson.png

Bundle of Joy! Virtual book tour

12 July 2022 /

I am so excited to be part of Mollie Johanson’s Bundle of Joy! Virtual book tour, and what better way to kickstart being back on my blog again?! Mollie’s latest book, Bundle of Joy! was released last week (6th July) by Quarto Creates, and it is jam packed full of amazing cross stitch projects to…

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Sew Over It Beginner's Guide to Sewing | Hello! Hooray!

Sew Over It Beginner’s Guide to Sewing

13 September 2021 /

I have kindly been sent a PR copy of the Sew Over It Beginner’s Guide to Sewing, and today I’m going to tell you a little bit more about it! It’s a brilliant guide for anyone who wants to start sewing or dressmaking, so I’ll give you a quick tour. Keep reading for a discount…

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Launching my Kickstarter campaign | Hello! Hooray!

Launching my Kickstarter campaign

02 September 2021 /

  I was really scared about launching my Kickstarter campaign, but it has been incredible. Thank you to everyone who has supported my dream so far – my haberdashery will definitely be opening!

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Top 50 Embroidery Stitches with Love Embroidery Magazine | Hello! Hooray!

Top 50 Stitches with Love Embroidery

20 June 2021 /

So today I’m really excited to tell you more about the recent big commission I was working on. It was this Top 50 Stitches booklet with Love Embroidery magazine, and it’s free with Issue 16 in July!

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Crafty Colour Palette #6 | Hello! Hooray!

Crafty Colour Palette #6

13 June 2021 /

Crafty Colour Palette #6 is inspired by David Seaman’s amazing technicolour jerseys from Euro ’96. If you haven’t seen them, they are a sight to behold and they definitely don’t make them as cool as this anymore!

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Making it up as I go | Hello! Hooray!

Making it up as I go

14 May 2021 /

If there’s one phrase that sums up how I currently feel about a lot of stuff it’s this one. Because I’m basically ‘making it up as I go’! It seemed like the perfect quote for this week in The Happy Stitch Project. It has resonated a lot with my Instagram followers too!

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Brick and cross stitch hoop | Hello! Hooray!

Brick and cross stitch hoop

07 May 2021 /

This week in The Happy Stitch Project, we’re stitching a really fun pattern on this brick and cross stitch hoop. Yay! It’s simple to stitch and is actually really therapeutic once you get into it.

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Long and short stitch lettering | Hello! Hooray!

Long and short stitch lettering

30 April 2021 /

This week in The Happy Stitch Project, we’re learning long and short stitch. It’s a beautiful stitch for shading, so you can achieve an ombre effect with different shades of the same colour, or blend different colours together. Our project this week is long and short stitch lettering, and I’ll show you how to stitch…

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Adding Danish knots to the knot sampler | Hello! Hooray!

Adding Danish knots to the knot sampler

02 April 2021 /

This week, we’re adding Danish knots to the knot sampler that we started last week in The Happy Stitch Project. They take a little practice, but once you’ve got the knack then you’ll be stitching them in no time!

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How to stitch a cable stitch | Hello! Hooray!

How to stitch a cable stitch

26 March 2021 /

This week in The Happy Stitch Project, I’m showing you how to stitch a cable stitch. It’s a bit like stem stitch from week 8, but you alternate the sides of the loops when making the stitches and this gives a slightly thicker effect.

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Spring mandala with picot and tulip stitch | Hello! Hooray!

Spring mandala with picot and tulip stitch

19 March 2021 /

This week’s hoop design for The Happy Stitch Project is a spring mandala with picot and tulip stitch, stitched in a gorgeous spring-inspired colour palette.

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Woven rose bouquet hoop | Hello! Hooray!

Woven rose bouquet hoop

12 March 2021 /

What a week it has been. Everything feels really heavy at the moment doesn’t it? I said this last week in my newsletter too, but it still applies: it’s okay to take time out and switch off if you need to.

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Chain stitch spiral hoop | Hello! Hooray!

Chain stitch spiral hoop

05 March 2021 /

We’re embracing a bit of freestyle design and stitching with this chain stitch spiral hoop! It’s a perfect project for using some of your loose ends (the useable bits of thread left over from other projects) and it’s so relaxing to stitch.

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How to stitch a star stitch | Hello! Hooray!

How to stitch a star stitch

26 February 2021 /

After three weeks of stitching this hoop together, this week I’ll show you how to stitch a star stitch in The Happy Stitch Project so we can finish this lovely, motivational hoop!

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How to stitch a stem stitch with The Happy Stitch Project | Hello! Hooray!

How to stitch a stem stitch

19 February 2021 /

  This week in The Happy Stitch Project, we’re learning how to stitch a stem stitch. I’m wondering why I haven’t learnt this one before to be honest, as it’s such a lovely stitch! Here it is in red on the sampler designed by Helen from @unicornfactoryuk – you can download it here.

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Do Your Thing embroidered hoop | Hello! Hooray!

Do your thing embroidered hoop

12 February 2021 /

It’s week 7 of The Happy Stitch Project, and this week we’re starting to stitch something that we’ll work on next week and the week after as well. The Do Your Thing embroidered hoop uses arrowhead stitch to fill in the letters, so we’ll be stitching that this week in some beautiful pastel shades.

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Herringbone stitch ombre heart hoop | Hello! Hooray!

Herringbone stitch ombre heart hoop

05 February 2021 /

Love is in the air in week 6 of The Happy Stitch Project, as we’re stitching this super cute herringbone stitch ombre heart hoop! I love the effect of ombre colours, and it’s something that I come back to time and again because it’s just so effective.

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Fern stitch wreath hoop | Hello! Hooray!

Fern stitch wreath hoop

29 January 2021 /

In week 5 of The Happy Stitch Project we’re learning fern stitch. This is the first new stitch that I’ve learnt for the project, and I’ve designed this fern stitch wreath hoop for you to create something simple but beautiful. Add your own text or design in the centre to customise it!

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Adding French knots to the geo hoop | Hello! Hooray!

Adding French knots to the geo hoop

26 January 2021 /

    I’m a little bit late with this post for week 4 of The Happy Stitch Project – I’m so sorry! Life is just really hectic at the moment, which is ironic considering we’re in lockdown and aren’t going anywhere…but the juggle is very real! Anyway, this week we’re adding French knots to the…

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Anchor to DMC thread conversion chart | Hello! Hooray!

Anchor to DMC thread conversion chart

15 January 2021 /

The Anchor to DMC thread conversion chart is here – yay! I compiled a DMC to Anchor version last summer, and this has been on the to-do list for a while. It will be super handy if you’re joining in with The Happy Stitch Project!

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Link stitch geometric hoop | Hello! Hooray!

Link stitch geometric hoop

15 January 2021 /

This link stitch geometric hoop is the perfect project to practice your link stitches! It is designed to be something to work on over time, and I know you’re going to love seeing the geometric pattern build as you add more stitches.

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