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Take time out to be creative!

Welcome to Hello! Hooray! - a blog about the things I love to make and do. My name is Clare Albans, and I am a mama, maker and author living in Newcastle upon Tyne. I am passionate about living a creative life, and hope that through my website you will find lots of ideas of how to bring creativity into your own life too.



Shipping is from Newcastle upon Tyne to everywhere in the UK.

Please note that due to rising costs and new rules, I am no longer posting internationally. I am so sorry!

(Updated 30th April 2024.)

Preorder my new book!

The Modern Embroidery Handbook features step-by-step instructions for over 70 hand embroidery stitches plus 20 modern projects.

Treat yourself or a pal and preorder your copy today.

Exclusive kits to accompany the book will also available in my shop very soon. Yay!

Latest blog posts

THRIVE hoop from the Hello! Hooray! embroidery membership

Come and join my new Embroidery Membership on Substack

30 January 2024 |

Come and join my new Embroidery Membership on Substack – today is the launch day and I’m so excited to have this new space for my work! I started this blog in 2012, and I had no idea back then where my creativity and writing would take me. I just wanted to make stuff and…

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My Studio Dariolina Mural | Hello! Hooray!

My Studio Dariolina mural

27 September 2023 |

The hardest thing about leaving my studio by far was having to paint over my Studio Dariolina mural that was the main feature of the workshop room. Designed by my wonderful friend and partner-in-craft, Daria, it is something that means so much to us. We were absolutely heartbroken to be honest!

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When Dreams Don't Work Out | Hello! Hooray!

When dreams don’t work out

19 August 2023 |

It took me AGES to think of a title for this post, and it has been sitting in my drafts for even longer! It was a hard post to write, but the process has actually been therapeutic. We don’t always talk about what happens when dreams don’t work out. And my dream didn’t work out…but…

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I am proud to be a supporter of the Just a Card campaign.

The team work tirelessly to promote the work of indie makers, small businesses, artists and designers. Please support them by liking posts and helping to spread the word!

Hello! Hooray! nominated for another Amara blog award!

I was delighted to be nominated for an Amara blog award for the second year running in 2019. Thank you to whoever nominated me in the 'Best Creative & Skill' category.

Have you ever wanted to learn hand embroidery?

Then you've come to the right place! Start with my book and sign up my free course #TheHappyStitchProject!


You'll find everything you need to stitch your own #colourfulfunembroidery in my online haberdashery!

Follow me on Instagram

Follow me @hellohoorayblog on Instagram for behind the scenes photos and more!

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