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Take time out to be creative!

Welcome to Hello! Hooray! - a blog about the things I love to make and do. My name is Clare Albans, and I am a mama, maker and author living in Newcastle upon Tyne. I am passionate about living a creative life, and hope that through my blog, shop and creative studio you will find lots of ideas of how to bring creativity into your own life too.


All orders currently shipping as normal - shipping is WORLDWIDE from the UK.

Please note that any orders placed between 10th and 31st August 2022 will be sent out from 1st September, as I'm taking a break.

EU CUSTOMERS: Please note that there will be additional VAT and service charges applicable on import to the European Union, due to changes made from 1st July 2021. These are NOT included in any prices on my website and will be charged to you when your order arrives.

(Updated 4th July 2021.)

Have you ever wanted to learn hand embroidery, but aren't sure where to start?

Then The Happy Stitch Project is just for you!

Learn 53 hand embroidery stitches at your own pace, with this FREE online course from Clare Albans at Hello! Hooray!

All video tutorials, templates, materials lists and instructions are included. Stitch this sampler, or a new mini project each week. Yay!




This has been a really difficult decision, but I am closing the physical shop in Lemington. Thank you for all of your support, it is very much appreciated!

I will still be trading online, but here are the remaining opening days and times if you want to shop in person:

Tuesday 26th July: 1-4
Saturday 30th July: 10-3
Tuesday 2nd August: 1-4
Saturday 6th August: 10-3
Tuesday 9th August: CLOSED
Saturday 13th August: 10-3
Find us at 16 Tyne View, Lemington NE15 8RA. For more info about the studio, click here.


Buy a copy of my book!

Colourful Fun Embroidery features 24 modern hand embroidery projects to bring joy and happiness to your life!

Treat yourself or a pal and order your copy today.

Exclusive kits to accompany the book are also available in my shop. Yay!

Latest blog posts

Ice cream hoops for Love Embroidery

Ice cream hoops for Love Embroidery

30 July 2022 |

It was a pleasure to stitch these fun, textural ice cream hoops for Love Embroidery Magazine! It’s the perfect summer project.

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Bundle of Joy by Mollie Johanson.png

Bundle of Joy! Virtual book tour

12 July 2022 |

I am so excited to be part of Mollie Johanson’s Bundle of Joy! Virtual book tour, and what better way to kickstart being back on my blog again?! Mollie’s latest book, Bundle of Joy! was released last week (6th July) by Quarto Creates, and it is jam packed full of amazing cross stitch projects to…

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Sew Over It Beginner's Guide to Sewing | Hello! Hooray!

Sew Over It Beginner’s Guide to Sewing

13 September 2021 |

I have kindly been sent a PR copy of the Sew Over It Beginner’s Guide to Sewing, and today I’m going to tell you a little bit more about it! It’s a brilliant guide for anyone who wants to start sewing or dressmaking, so I’ll give you a quick tour. Keep reading for a discount…

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I am proud to be a supporter of the Just a Card campaign.

The team work tirelessly to promote the work of indie makers, small businesses, artists and designers. Please support them by liking posts and helping to spread the word!

Hello! Hooray! nominated for another Amara blog award!

I was delighted to be nominated for an Amara blog award for the second year running in 2019. Thank you to whoever nominated me in the 'Best Creative & Skill' category.

Have you ever wanted to learn hand embroidery?

Book your one-to-one lesson or a place on one of my workshops here, or buy a kit.


You'll find everything you need to stitch your own #colourfulfunembroidery in my online haberdashery!

Follow me on Instagram

Follow me @hellohoorayblog on Instagram for behind the scenes photos and more!

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