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My name is Clare Albans, and I am a mama, maker, blogger and author.

I live in the beautiful city of Newcastle upon Tyne with my husband, Tom, and our two children (who are known as Little One and Littlest One on my blog!). We met here at University when we came to study Music, and 15 years later we are still here because we love it so much! I can't imagine living and working anywhere else.


My blogging journey started in 2012 as a creative outlet from my day job. I had previously worked as a Music teacher and whilst I still dabbled in a few musical projects outside of the new job, I quickly fell in love with experimenting with different crafts as well as trying out new recipes and visiting new places. A friend suggested that I document all of my makes on a blog, as she thought that other people might want to read about them too. It was then that the first version of this blog was born! It's name was So Many Crafts, So Little Time! as that basically summed up my approach to crafting (i.e. I would give anything a go) and I always felt that I would love to have more time to make things.


In 2014, I rebranded my blog to Hello! Hooray! as a celebration of everything I love to make and do. Since having Little One in 2016, I have focussed a lot more on hand embroidery as this is my true passion! Discovering this has enabled me to open my Etsy shop and to follow my dream of selling my creations. I just love to think that things that I have made end up in new homes all around the world - it really does make me do a little happy dance each time I have a sale.


2020 is going to be such an exciting year for me - my first book will be released in August and I will also be working freelance on my creative projects. Giving up the day job has been a huge step for me, but I am so excited to have more time to work on my business and see where this takes me!

I am really proud to have been featured in Craftseller magazine, Bibelot Magazine by Chloe Owens and The Procrastination Paper by Zabby Allen.



I am a huge fan of Instagram and I tend to think of it as a micro version of my blog. I love taking flatlays, sharing WIP photos and connecting with my followers. Find me @hellohoorayblog


This hoop was designed for my feature in Bibelot Magazine - I wanted to reflect their ethos so made this 60s/70s inspired hoop in felt made from recycled plastics. Find the tutorial here.

I have a YouTube channel and my most popular video is how to make this fabric banner. I am hoping to make more videos in the coming months.

Etsy shop logo

Opening my Etsy shop (hellohoorayshop) was so exciting, because I had wanted to sell my wares for so long. Discovering a passion for hand embroidery has given me so many opportunities.

Custom hoop colours | Hello! Hooray!

I happily take commissions - in fact, they are one of my favourite things because I can design and make something that is perfect for you! Just get in touch if you are interested.

I was delighted to design and stitch this commissioned piece - For the Love of the North are proud supporters of North East creatives. It is amazing to see this hanging in one of their shops!

If you would like to purchase one of my hand embroidered pieces, a pattern or a kit, or even just a card, you can do so via my website shop or on Etsy.

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