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Take time out to be creative!

Welcome to Hello! Hooray! - a blog about the things I love to make and do. My name is Clare Albans, and I am a mama, maker and author living in Newcastle upon Tyne. I am passionate about living a creative life, and hope that through my blog and shop you will find lots of ideas of how to bring creativity into your own life too.


I am moving into my new studio this week! Please note that all orders placed between Friday 2nd April and Sunday 11th April will be posted w/b 12th April.

INTERNATIONAL POST IS NOW AVAILABLE! Thank you so much for your patience.

(Updated 2nd April 2021.)

My new book is here!

Colourful Fun Embroidery features 24 modern hand embroidery projects to bring joy and happiness to your life!

It will be released on 30th October 2020, but you can preorder your copy today!

Exclusive book and kit bundles are also available in my shop. Yay!

Latest blog posts

Long and short stitch lettering | Hello! Hooray!

Long and short stitch lettering

30 April 2021 |

This week in The Happy Stitch Project, we’re learning long and short stitch. It’s a beautiful stitch for shading, so you can achieve an ombre effect with different shades of the same colour, or blend different colours together. Our project this week is long and short stitch lettering, and I’ll show you how to stitch…

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Mastering the bullion knot | Hello! Hooray!

Mastering the bullion knot

23 April 2021 |

This week in The Happy Stitch Project, we’ll be mastering the bullion knot! 💪 I tried these a couple of weeks ago and failed. It was so frustrating, and I thought that I might not ever be able to stitch them! But I’ve actually worked out why that is now (after a big discussion with…

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Adding Danish knots to the knot sampler | Hello! Hooray!

Adding Danish knots to the knot sampler

02 April 2021 |

This week, we’re adding Danish knots to the knot sampler that we started last week in The Happy Stitch Project. They take a little practice, but once you’ve got the knack then you’ll be stitching them in no time!

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I am proud to be a supporter of the Just a Card campaign.

The team work tirelessly to promote the work of indie makers, small businesses, artists and designers. Please support them by liking posts and helping to spread the word!

Hello! Hooray! nominated for another Amara blog award!

I was delighted to be nominated for an Amara blog award for the second year running in 2019. Thank you to whoever nominated me in the 'Best Creative & Skill' category.

Have you ever wanted to learn hand embroidery?

Book your one-to-one lesson or a place on one of my workshops here, or buy a kit.


You'll find everything you need to stitch your own #colourfulfunembroidery in my new haberdashery!

Follow me on Instagram

Follow me @hellohoorayblog on Instagram for behind the scenes photos and more!

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